I joined Eddy K in 2023 as a Content Creator and gradually took on more responsibilities, eventually as a Social Media Manager, in charge of Instagram, TikTok, YouTube channels. My key responsibilities included:

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• Developing and executing the social media strategy across all platforms

• Planning monthly content calendars using Asana

• Shooting and editing content for social media, the website, and brand campaigns

• Writing engaging copy and scheduling posts using tools like Later

• Managing community interactions and engagement​

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Additionally, I contributed to broader marketing initiatives such as creating moodboards for new collections, supporting the website revamp, and brainstorming ideas for branded goodies for our retailers.

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