Fundelmaná
As a member of the founding family, I’ve always been closely involved with Fundación El Maná, a non-profit that helps children in Colombia. From November 2019 to March 2021, I worked as part of the team full-time, leading communication efforts and supporting key initiatives. I also created and developed the foundation’s Communications Department, helping to shape its visual identity and storytelling approach.
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Some of the work I’ve done here includes:
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Creating and managing content for Instagram and Facebook, during my time as a employee, at the present I act as a consultant.
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Designing visual materials like billboards, flyers, posters, and cards
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Producing institutional and corporate videos (from concept to final edit)
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Planning events to raise funds and increase community engagement
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Translating and editing videos to amplify the foundation’s mission globally
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Consulting on the development and structure of the website, and rebranding.
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Building and managing strategic partnerships with organizations and sponsors.
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This role is especially meaningful to me, it’s where my creativity meets purpose
Re-Branding Consulting
I collaborated with the graphic designer, Mia Campanella, and la Fundacion's marketing team as a consultant throughout the rebranding process, ensuring the new visual identity stayed true to the foundation’s mission and values. Afterward, I supported the full social media rollout strategy to bring the rebrand to life across platforms. We are currently working on an update for the Institutional Video.
